Not Your Ordinary Conference
Wednesday March 25, 2015
Hudson Theatre, NYC
The TV Everywhere Show: A New Look at the Multiplatform Evolution
This is one talk show you don’t want to miss as we gain new perspective on the future of TV Everywhere and multiplatform content. Expert guests from CTAM, A+E Networks and more will give us their take on this changing TV ecosystem and how multiple screens present both opportunity and tough choices for cable networks, distributors and content producers. How can both traditional and emerging content players leverage TVE into an even more crucial cog within the overall business strategy? What challenges remain in terms of educating consumers, working out rights issues and perfecting the technology? And how can everyone work together to take TVE to the next level?
10 Career Tips for the New TV Ecosystem
Veteran headhunter Ann Carlsen will debunk career myths and outline new success strategies designed to maximize your potential even as TV content flows across multiple screens. It’s not just what you know. Or who you know. In the new TV economy, the most successful executives are those who embrace change, remain nimble and ultimately refuse to let themselves get comfortable.
New Media: Old Media for a New Generation (of Future Old People)
When does 'new media' cease to become new? As digital platforms and stars continue to collide and cross-pollinate with more traditional institutions, a truly new establishment quietly lays the foundation for the future. Viral video creator and humor book author Ryan Hunter will bring into focus the perpetually blurring line between new and old, and lay out a vision for what happens when the line disappears completely.
Code of Content: Marketing in a Post Millennial Media Landscape
REVOLT’s “Code of Content” research study uncovers some intriguing insights into how teens and 20-somethings behave across media platforms. In this thought-provoking presentation, Katz will share what the network has learned about best practices in cross platform content marketing, including cultural insights about how media can help with the work of growing up, as well as perspective on how timeless developmental themes manifest themselves in new media behaviors we see today.
"Now known, or shall hereafter be invented, throughout the universe" (… or what does a lawyer know about OTT, anyway?)
It seems hardly a week goes by that another media company doesn’t announce its plans to launch an “over-the-top” (“OTT”) content distribution service (e.g., HBO Go, Sling TV, CBS, PlayStation Vue). And while the appeal of such a direct-to-consumer play has significant advantages for content owners and aggregators, such an arguably radical move carries with it a number of challenges and risks. What should a content owner or programmer consider when contemplating such a venture? What legal and business issues must be addressed in the short, medium and long term? Given his decades of experience as a General Counsel to cable networks, Doug Jacobs will share some of his thoughts on the risks and opportunities of OTT.
The Revolution May Not Be Televised
Video content distribution and discovery is in flux as technology continues to disrupt traditional viewing habits. Consumer Electronics Association SVP Jeff Joseph will provide an overview of new research from CEA that provides insights into how consumers are finding, receiving and viewing programming and will showcase related trends from the 2015 International CES, produced by CEA.
The TV Everywhere Show: A New Look at the Multiplatform Evolution
This is one talk show you don’t want to miss as we gain new perspective on the future of TV Everywhere and multiplatform content. Expert guests from DirecTV, A+E Networks and more will give us their take on this changing TV ecosystem and how multiple screens present both opportunity and tough choices for cable networks, distributors and content producers. How can both traditional and emerging content players leverage TVE into an even more crucial cog within the overall business strategy? What challenges remain in terms of educating consumers, working out rights issues and perfecting the technology? And how can everyone work together to take TVE to the next level.
A Demanding Chat with Comcast’s Steve Meyer
We’ll sit down with Comcast Executive Director of Strategy and Business Operations for the Video Business as he delves into VOD viewing trends related to Xfinity On Demand and how these insights are helping to shape the future of TV. You won’t want to miss this eye-opening session.
5 Lessons on Audience Engagement From Gaming You Must Hear!
What can the TV business learn from the $100 billion dollar gaming industry? Plenty. In this intriguing talk, you'll hear some new, amazing facts about the size and growth of gaming, along with the lessons that gaming companies have learned about how to find, engage and retain their audiences and the implications and applications for TV audiences.
The Evolution of Factual from TV to Digital
Thirty years ago, Elizabeth North's father, John Hendricks, started the Discovery Channel and changed the face of television. North will offer new perspective about the evolution of factual entertainment, where it fits into the new paradigm of television and future business models for success.
The New World of TV… From the Consumer Perspective
Everyone's talking about the "Future of TV,” but what does that mean to the consumer whose tastes, expectations and decisions are all influenced by an infinite array of content choices literally at their fingertips? The answers may surprise you.
Seeking: Surprise
From dangerous amusement parks to sunken treasure, journalist and entrepreneur Seth Porges has made a career out quixotic journeys into the bizarre and the forgotten. In this talk, he will walk viewers through his most outrageous adventures in media, with the surprising lessons he learned from putting himself in places nobody else bothered to waste their time looking.
The TV Everywhere Show: A New Look at the Multiplatform Evolution
This is one talk show you don’t want to miss as we gain new perspective on the future of TV Everywhere and multiplatform content. Expert guests from A+E Networks, NBCUniversal and more will give us their take on this changing TV ecosystem and how multiple screens present both opportunity and tough choices for cable networks, distributors and content producers. How can both traditional and emerging content players leverage TVE into an even more crucial cog within the overall business strategy? What challenges remain in terms of educating consumers, working out rights issues and perfecting the technology? And how can everyone work together to take TVE to the next level.
A Hollywood Sitdown with Charles Segars
Ovation CEO Charles Segars is an entertainment veteran who has straddled both the feature film and television sides of the business. As a Hollywood producer, Segars worked with legendary filmmaker Jerry Bruckheimer to bring The Walt Disney Co's National Treasure to the screen. And as a senior television exec, he worked at Dreamworks Television and CBS Television. These days, he’s also an expert on the digital side as an advisor to Machinima and DreamWorks Animation, which now owns Awesomeness TV. Join us as we get Segars’ take on how the content rules are changing faster than ever—and how we can all thrive in this evolving TV ecosystem.
Driving the Bus of Change: How to PACE Change and Move from Insanity to Innovation
The media industry is on a road trip of transformation MANIA. Most companies didn’t think they would be competing against a bookseller or a DVD mail order business. It’s a fiercely new competitive environment, and the faster you acclimate and embrace change the sooner you will be the innovative leader of today. Leadership and change expert Esther Weinberg shares 4 strategies on how to pace change to create culture shifts that result in higher employee engagement, loyalty and innovation.
Best Practices in Social Video
As social video engagement on platforms such as Facebook, Twitter and Instagram continues to rise, some savvy programmers and operators are owning all the time action and time spent. How should we be crafting, positioning and distributing video to maximize impact on the increasingly cluttered social web? What kinds of trends are driving success, and what does the future hold? In this presentation, social media expert Tania Yuki will review best practices for video when promoting TV content, as well as shed light on how video is transforming social communications.